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CRUDE THEORY Build your look
Independent style / considered form

CRUDETHEORY

Rough form. Refined instinct.

Complete outfits, styled on our cast of 24. Pick a look you love, then shop the pieces.

Explore the looks Meet the cast
Volume / texture / tensionCharacters / stories / complete looksWomen / men / unisex
The faces of Crude Theory

Meet the cast

Tap anyone to meet them, then shop their looks. Digital models, each with a name and a point of view. Product details and availability are being confirmed before ordering opens.

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See all 24 cast members

The point of view

We build complete outfits by mixing soft pieces with harder edges—lace with leather, fluid shapes with oversized layers, and polished clothing with a little grunge. Wear the full look or make it your own.

01 / Shape

Shape

Relaxed proportions balanced with fitted pieces.

02 / Texture

Texture

Lace, denim, leather, knits, and unexpected layers.

03 / Contrast

Contrast

Soft with rugged. Refined pieces are worn in a relaxed way.

Raw ideas.
Real impact.

24 people. 288 complete looks. Wear the whole outfit, or pick the pieces in your size.

Shop all 288 looks